All things for all media – Consultant | Producer/Director | Talent & More
About Adam Smith
As I look back on a broadcasting and entertainment career that started in the late 1970s, I have to admit, I never thought I would have been lucky enough to spend my entire career in and around Los Angeles. In my chosen field, LA was in fact, “the place”. And not only did I start out doing exactly what I wanted to, I also realized a great deal of abilities and opportunities far beyond what I had expected.
It all started in radio at the tender young age of 19. Since then I’ve been fortunate enough to have been an on-air DJ, voice-over announcer, voice-actor, on-camera commercial actor, on-stage singer and musician, news producer, news director, production director, operations manager, program director, radio consultant, network operations director, personal consultant to well known sports and music stars, producer of both audio and video commercials, infomercials, documentaries and programs as well as an advertising and marketing specialist.
It has been a phenomenal experience! When I remember those first non-entertainment jobs I had, I could see how my life could have easily been very different if I’d chosen to stay in the “9 to 5” world. By being in radio and entertainment, I’ve had the opportunity to do some absolutely amazing things throughout my career, and learn so much about not just the broadcasting industry, but the entire world of entertainment.
When I was young, I tried extremely hard to leave southern California. I would apply for jobs in New York, Florida, Vegas, Texas, Georgia … anywhere but here in southern California. So it’s funny that my career kept me here, but also very fortuitous. Today I am a freelance producer, director, voice-talent and consultant still living the good life near Los Angeles. Even though the weather is nice, there’s no water and too many people … meh, what are you gonna do? I look at it this way: if I tried to leave for the better part of the last 40 years and couldn’t, why should I now?
When I started in radio, it was a very different time and radio was a much different business way back then. We took our role as “public trustees” and “serving the public interest” very seriously. When I started, the radio station and operators (an operator was really anybody who controlled the transmitter, which was part of our job in the smaller markets) were required to be licensed by the FCC, and it wasn’t easy to get those licenses so nobody wanted to lose them. Thus you understood what was expected of you outside the realm of entertainment. The background things the public really wasn’t aware of like operating a transmitter within the legal limits, rules and regulations, broadcasting laws, and the list goes on.
Then there was the entertainment part. We played music of course, but also had to come up with entertaining things to talk about. As an on-air personality, we really had to be knowledgeable in many different areas, informed about current and local events, and find new and interesting things that would engage the listener and make them feel like a part of the show. A lot of people have the notion that for a DJ, it was four hours on-the-air and then sitting by the pool the rest of the day. In actuality, it was hours of preparation outside that four-hour air-shift to develop a show that was entertaining, relevant and topical.
So here I am, no longer on-the-air, but with a mind still full of things I think my listeners would enjoy. Things that might spark a conversation or debate, things that are entertaining. Besides, if I don’t get all this stuff out of my head, I might explode!
There is another very important reason why I started this site. As a way to share some of what I’ve learned as a producer/director and a consultant when it comes to how people present themselves. I have been very fortunate and honored to act as a consultant for some very talented radio personalities, well known sports figures and award winning musicians and performers. It’s funny how many performers are actually very introverted people and not comfortable at all being the center of attention. But when you are the center of attention, whether a movie star, recording artist, radio or TV personality, or even making a presentation as a business owner, you will lose a great opportunity to engage those around you if you don’t present yourself properly. There is an expectation others have about you, and it’s that expectation that can open many personal and professional doors for you if you know how to take advantage of it. Unfortunately, I’ve found that many people don’t understand or respond to that expectation and as a result lose great opportunities. I’ve always been the kind of person who notices the details and watches closely what’s going on around me. As a radio personality, I spent a great deal of time in front of the public, but also watched others in my industry and saw how they were missing the mark in their presentation and professional demeanor. As a program director and operations manager, part of my responsibility was to work with the radio personalities not just on their show, but also to help them with their public image. And that’s what I hope to accomplish in part here: to help others benefit from my years of experience at helping people become more comfortable, and as a result, more engaging in situations where they are the center of attention.
Thanks very much for visiting and I hope you find something entertaining and of value here. I have truly loved all the different aspects of the entertainment industry that I’ve spent so many years in, and love sharing it with others. The only trouble is, once you get me started, it’s hard to shut me up!
Something Adam Smith can do for you?
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